eBay has several programmes to enhance its core buyer and seller journeys. Most research therefore fucuses on (incremental) updates that aim to facilitate the user experience and ensure they meet the business KPIs; eBay also tests new concepts or functionality, and compares user feedback in major markets of the US, UK and Germany.
I was responsible for organising user testing sessions, drafting or customising screeners and scripts, running sessions and analysis, at times dovetailing projects with colleagues in Germany. Testing was done on desktop, native App or mobile web as required, usually a mix of Android and iOS. I used Morea and Lookback.
I also proposed and managed a user research project for a UK-only local App, and conducted the UK sessions for a fashion discovery project involving in-home and online research interviews.
Findings and recommendations reports were presented to the UK and US product and UX teams, often needing to co-ordinate and consolidate outputs with colleagues in Germany.