The Lloyds banking app already had push infrastructure for marketing alerts. It wished to introduce balance alerts as push notifications as an alternative to SMS, which required opt-in screens and customisable settings.
Working with a team of product manager, project manager, business analysts and technical architects, the UX role was to consider the user journey under a variety of user scenarios. Crucial to success would be a high opt-in rate, particularly on Apple devices.
The scenarios and journeys went through several iterations. I created screen mockups to show the screen flows options and as cut outs to enable interactive team meetings.
Usability testing was an essential part of the project and once the broad outline of the proposition was ready, I managed and conducted three days of interview sessions with Lloyds banking customers in the new in-house lab.
The prototype was created with clickable Axure screens and this provided very insighful pointers for modifications to the proposition content and presentation.